Melanie and I sat down to discuss how advertising and marketing is currently failing in this new era of technology and what the future of this will look like, especially with blockchain technology. Melanie has years of experience in this area and she has extensive knowledge around influencer market. In this episode, she she shares a bit of that knowledge with the audience.
Melanie and I also talk about the importance of ethical influencer marketing and how unethical behavior is currently clouding the blockchain and cryptocurrency space in terms of advertising, marketing, and exposure. Melanie shares her opinions on what it means to work within the ethical structure for influencers and how that can be effective AND ineffective for brands.
Finally, we also discuss a bit about fake engagement and how to spot someone who has just been buying fake followers.